Google, being the undisputable leader in search engines from then until now, is
placing a high importance on the quality and relevancy of its search engines. Most
especially now that the company is public property. In order to keep the
shareholders and users of its engines happy, the quality of the returned results are
given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms of
advertisements, whether intentionally or unintentionally, will result in a severe
penalty, may get you banned and even have your account terminated. Nothing like
a good action taken to keep wrongdoers from doing the same things over again.
So for those who are thinking of getting a career in Adsense, do not just think of
the strategies you will be using to generate more earnings. Consider some things
first before you actually get involved.
Hidden texts. Filling your advertisement page with texts to small to read, has the
same color as the background and using css for the sole purpose of loading them
with rich keywords content and copy will earn you a penalty award that is given to
those who are hiding links.
Page cloaking. There is a common practice of using browser or bot sniffers to
serve the bots of a different page other than the page your visitors will see. Loading
a page with a bot that a human user will never see is a definite no-no. This is
tricking them to click on something that you want but they may not want to go to.
Multiple submissions. Submitting multiple copies of your domain and pages is
another thing to stay away from. For example, trying to submit a URL of an
Adsense as two separate URL’s is the same as inviting trouble and even
termination. Likewise, this is a reason to avoid auto submitters for those who are
receiving submissions. Better check first if your domain is submitted already an a
certain search engine before you try to submit to it again. If you see it there, then
move on. No point contemplating whether to try and submit there again.
Link farms. Be wary of who and what are you linking your Adsense to. The search
engines know that you cannot control your links in. But you can certainly control
what you link to. Link farming has always been a rotten apple in the eyes of search
engines, especially Google. That is reason enough to try and avoid them. Having a
link higher than 100 on a single page will classify you as a link farm so try and not
to make them higher than that.
Page rank for sale. If you have been online for quite some time, you will notice
that there are some sites selling their PR links or trading them with other sites. If
you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain
the link. But doing it on direct advertisement of your page rank is a way to get on
search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a page
loaded with choice keyword ads aimed at redirecting visitors to another “user-
friendly” page is a big issue among search engines. There are many SEO firms
offering this kind of services. Now that you know what they actually are, try to
avoid them at all costs.
Multiple domains having the same content. In case you are not aware of it,
search engines look at domains IP’s, registry dates and many others. Having
multiple domains having the same exact content is not something you can hide
from them. The same goes w ith content multiplied many times on separate pages,
sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for
Google only. By having a mindset that you are building your Adsense together with
your pages for the human users and not for bots, you can be assured of the great
things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense
and site account terminated altogether.
How to Avoid Getting Your Adsense Account Terminated
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